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Broadcast News
09/10/2000
CARLTON'S FIRST INTERACTIVE TV SERVICE FOR ITV
‘BABY BABY’, a ten part series aimed at new parents and parents-to-be is set to make history when it becomes the first interactive service to air on ITV.
The daytime series features a high level of interactivity designed and produced by Carlton Active, Carlton Television’s in-house interactive TV production facility.
Martin Bowley, Chief Executive of Carlton Media Sales and Chairman of Carlton Active, said: “With ‘Baby Baby’, we are extremely proud that Carlton has once again broken new ground by being the first to produce interactive programming for ITV. The technical expertise of Carlton Active’s highly dedicated team has provided engaging interactive content that is both informative and entertaining.”
The programmes offer ITV viewers the opportunity to access additional interactive content while continuing to watch ‘Baby Baby’ in quarter screen viewing mode.
Access to the interactive portion of the programme is a service that is available free of charge to ONdigital subscribers in the Carlton London region.
The daytime series features a high level of interactivity designed and produced by Carlton Active, Carlton Television’s in-house interactive TV production facility.
Martin Bowley, Chief Executive of Carlton Media Sales and Chairman of Carlton Active, said: “With ‘Baby Baby’, we are extremely proud that Carlton has once again broken new ground by being the first to produce interactive programming for ITV. The technical expertise of Carlton Active’s highly dedicated team has provided engaging interactive content that is both informative and entertaining.”
The programmes offer ITV viewers the opportunity to access additional interactive content while continuing to watch ‘Baby Baby’ in quarter screen viewing mode.
Access to the interactive portion of the programme is a service that is available free of charge to ONdigital subscribers in the Carlton London region.
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