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Broadcast News
20/03/2001
PRUDENTIAL SIGN FOR KIT’S INTERACTIVE TV SERVICE
INSURANCE giants Prudential have joined Kingston Communications broadband interactive TV portal, KIT.
Offering financial advice and information direct to viewers, Prudential are featured on KIT's Home Shopping page, allowing customers to access interactive information on a wide range of products and services.
Real-life video stories about financial planning are available on demand alongside an advice clinic, ‘Ask the Expert’, which has launched with information on stakeholder pensions. The site also provides budget planners as well as income tax and loan repayment calculators. For lighter relief, there is a ‘Game of Life’, a quiz and ‘Adventures in Pruville’, a specially-produced comic strip.
Jaz Saggu, Head of E-commerce at Prudential Financial Services said: "Our move onto KIT builds on our strategy of giving customers a choice in how they contact us. More people will be looking for financial information on their digital TV than just on PCs."
KIT delivers home shopping alongside digital, multi-channel television, unmetered Internet, e-mail and local news and information services to thousands of customers across the Kingston Communications' network. (CD)
Offering financial advice and information direct to viewers, Prudential are featured on KIT's Home Shopping page, allowing customers to access interactive information on a wide range of products and services.
Real-life video stories about financial planning are available on demand alongside an advice clinic, ‘Ask the Expert’, which has launched with information on stakeholder pensions. The site also provides budget planners as well as income tax and loan repayment calculators. For lighter relief, there is a ‘Game of Life’, a quiz and ‘Adventures in Pruville’, a specially-produced comic strip.
Jaz Saggu, Head of E-commerce at Prudential Financial Services said: "Our move onto KIT builds on our strategy of giving customers a choice in how they contact us. More people will be looking for financial information on their digital TV than just on PCs."
KIT delivers home shopping alongside digital, multi-channel television, unmetered Internet, e-mail and local news and information services to thousands of customers across the Kingston Communications' network. (CD)
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