IABM Teams Up With Connected Media Europe

IABM has unveiled details of its partnership with Connected Media Europe.

Connected Media Europe is placed within the main BVE 2017 event and aims to demonstrate and discuss IP-focused technologies. This includes IPTV, OTT, mobile, social and cloud. Connected Media Europe will also include its own seminar theatre and TV studio.

IABM's deal with Connected Media Europe will provide discounts on stand space for IABM member companies as well as enhanced promotional activity through Connected Media News. It will also facilitate direct promotion to a comprehensive database of connected media professionals.

Chris Boeree, Chairman, BPL Broadcast (organiser of Connected Media Europe), said: "Our new partnership with IABM will bring significant benefits to both parties, enabling Connected Media Europe to reach the widest possible audience and delivering great value before, at and after the event for IABM members."

"This is very much a right time and right place partnership," added Peter White, CEO, IABM. "With the explosion of delivery channels and the ever increasing fragmentation of audiences that brings, media organisations really need to keep ahead of the game, and Connected Media Europe will provide an excellent forum in the UK for them to come together and explore the many innovative solutions our members have to offer."

The BVE 2017 exhibition and conference takes place at the ExCel Centre in London, 28 February to 2 March, 2017.

Image: Peter White.

www.theiabm.org

(JP/LM)