twofour54 Select Avid Everywhere

twofour54 has utilised Avid Everywhere to transform its workflow.

The post production house, which is in the Middle East, streamlined and centralised its production processes by using the media management solutions from the Avid Media Suite and implementing an Avid Service Level Agreement. Using Avid Everywhere, the facility can now offer clients a reliable and flexible end-to-end 4K workflow based on the Avid MediaCentral Platform.

twofour54, a tax-free media and entertainment free zone in Abu Dhabi, United Arab Emirates, facilitates the development of Arabic media and entertainment content in the region and offers production and post-production services for film and broadcast projects. Working with a budget, the facility needed to replace its infrastructure with a more streamlined and future-proof solution with additional storage capacity.

The project involved twofour54 upgrading its media production infrastructure with Interplay | Production and Interplay | Archive asset management systems, and implemented Avid MediaCentral | UX, the cloud-based, web front-end for the Avid MediaCentral Platform. The team also chose an Avid enterprise storage solution that enables real-time SD, HD, and 4K collaboration, and can scale up for larger projects without interrupting production. It supports third party editing solutions, including Adobe Premiere and Apple Final Cut Pro, as well as a variety of hi-res media formats including Avid DNxHR, REDCODE 5K, 4K DCI (DPX), ProRes, XAVC, and Sony F55 RAW 4K.

In addition, twofour54 purchased the Avid Service Level Agreement, which provides free software upgrades for Avid editing systems. The solution includes a Spectra Logic BlackPearl Deep Storage Gateway and a Spectra T120 tape library for video footage archiving.

Jamal Al Awadhi, Head of Commercial for twofour54's film & TV services division, said: "Our new infrastructure solution has given us an end-to-end collaborative 4K environment that enables us to maintain the high quality services for which we are renowned. We greatly appreciate the openness of the Avid solution with its ability to support third party systems, and the additional storage capacity means we can serve more customers."

Tom Cordiner, VP, EMEA Sales, Avid, added: "By embracing Avid Everywhere, twofour54 is able to maintain its competitive edge and attract new customers. The flexibility of Avid's shared storage and licensing arrangements have ensured that their current needs are met while securing an open and scalable solution for future requirements."

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(JP/LM)