AccuWeather Expands StoryTeller Interactive Solution

AccuWeather, Inc. continues to expand its StoryTeller Interactive Touchscreen Solution content and capabilities for local TV news presentations, featured at the 2015 NAB Show this week.

Through StoryTeller's interactive Polling Application, broadcasters can incorporate live, customised audience polling into news stories with new Twitter hashtag voting capabilities as well as through station websites. The application also includes new enhanced graphics, 3D views, and multiple poll view features, sharing viewer poll results in real time on-air through interactive presentations.

StoryTeller Polling can be set-up in minutes, and broadcasters can enter polling questions on any national, regional, or local trending topic in StoryTeller's automated editor, choose their polling presentation view, and invite viewers to provide feedback. As viewers place their votes, the Polling Application automatically tabulates the results for real-time, on-air audience feedback and news story impact. New Polling Application capabilities will be demonstrated in StoryTeller by AccuWeather for the first time at NAB 2015 (Booth #SL6009).

"To lead in your market, real-time audience engagement is a necessity for live broadcasts. Instead of a one-way approach to communicating a story, this creates a true sense of involvement with the station and their community, attracting and retaining digital-savvy viewers," Loren Tobia, Vice President of Sales for AccuWeather's Display Systems and Services division said. "What's even more compelling about the StoryTeller solution is that we've designed it to be straight-forward and easy for stations to implement. There's no sophisticated coding or advanced programming skills required. The Polling Application makes it simple to create polls in minutes through StoryTeller."

At NAB 2015, AccuWeather is introducing additional StoryTeller features for local news operations. Enhancements include new integration of Baron Services, all-new traffic application with Radiate Media, streamlined social media and UGC functionality, and Drone HD video integration – plus enhanced real-time polling – will be demoed at the show.

www.AccuWeather.com/StoryTeller

(JP)