International Datacasting Announces New Products At NAB

International Datacasting is to expand its portfolio of solutions at the 2014 NAB Show in Las Vegas, with the launch of new products for high performance video contribution, targeted ad insertion, and the latest video compression technologies.

IDC's TITAN 3 is one of the industry's leading solutions for video and audio compression quality, offering the flexibility to deliver the lowest latency encoding without requiring a proprietary decoder. The latest addition to IDC’s portfolio of video contribution solutions, TITAN 3 boasts a flexible internal modulator, as well as full support for all the leading audio and video formats and BISS encryption. TITAN 3 tackles the unique challenges of professional outside broadcasting and is suited for real-time critical content such as live sports.
The LASERTM Multi Program Splicer (MPS) enables seamless content and ad insertion on multiple channels simultaneously. The LASER MPS also extends IDC's LASER Targeted Ad Insertion Platform by integrating with existing receive-site equipment and providing support for long-format program insertion. IDC now has the industry’s broadest portfolio of solutions for targeted ad insertion, including support for satellite, digital terrestrial, and IP distribution networks.
IDC is also developing a 4K Ultra High Definition system as part of a new joint development program with the European Space Agency. The goal of the program is to enable the cost-effective delivery of live 4K UHD broadcast via satellite for distribution to the home and to digital cinema screens using the new High Efficiency Video Coding compression algorithm.
"IDC continues to innovate and deliver new solutions to support the changing landscape of the broadcast industry," said Doug Lowther, IDC’s President and CEO. "With our new products launching at NAB, IDC can now address our customers’ full range of requirements for targeted ad insertion, video contribution, and Ultra HD video distribution. We look forward to connecting with broadcasters and content providers at NAB."
IDC will hold a press conference Sunday April 6, 2014 at 12:00pm PST in the NAB Show Press Briefing Room, N242. The company will be at booth SU3710.
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