IDC Introduce Next Generation Laser Platform

International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere radio and television broadcasters, will launch the next generation of its LASER Targeted Ad Insertion Platform at the 2013 NAB Show, April 8 – 11 at the Las Vegas Convention Center (Booth SU3711). The LASER platform provides targeted local ad insertion and DVB-S/S2 satellite video reception in a single edge device.
Globally, broadcasters and service providers lose millions of dollars in ad revenues every year because of licensing, regulatory and copyright issues specific to certain regions throughout the world. With the LASER solution, operators can provide regionalized ad insertion and blackout management for satellite delivered content – from one cost-effective platform. The solution’s blackout capabilities ensure that the broadcaster can safely sell and distribute any network-wide ad, even if it is not permitted or suitable for the entire distribution footprint.
“With the LASER platform, television networks and content redistributors can capture a greater share of ad revenue,” said Del Lippert, Chairman of the Board and Interim CEO at IDC. The LASER platform provides greater flexibility for broadcasters to offer advertisers both dynamic ad targeting and flexible ad footprints, enabling the best possible brand experience.”
“We believe the LASER platform solves crucial broadcasting needs at an attractive price-point,” Lippert added. “This next generation product has passed extensive testing by an international broadcaster and is well on its way to helping broadcasters open new doors to maximizing their advertising inventories and revenues.”
International Datacasting