IDC Vow To 'Grow Ad Revenue' At IBC2013

International Datacasting (IDC) has vowed to help TV and radio broadcasters "reduce costs, attract new customers, and grow advertising revenue" at this year's IBC show.
Among the products on hand will be IDC's LASER™ Targeted Ad Insertion Platform; the STAR™ Pro Audio Solution; Digital Cinema Solution, and the Digital Tattoo™ DTH Over IP Gateway for Multi-Dwelling Units.
The second generation of IDC's LASER Targeted Ad Insertion Platform will make its European debut at IBC 2013.
Also making its first appearance in Europe at the IBC show is the second generation of IDC's popular STAR Pro Audio Solution.
STAR provides radio networks with localised ad insertion, allowing operators to send selected ads to specific regions or receivers. Stored audio files can be inserted into live or recorded programming.
The STAR platform features time-shifting functionality, which allows broadcasters to play the right content at the ideal time.
Also on display will be IDC's complete digital cinema content distribution system.
IDC's SuperFlex Pro Cinema Receivers form the basis of the company's complete digital cinema content distribution system. The SuperFlex Receiver can decode 3D video and includes Dolby® 3D color correction for digital cinema applications. It can decode HD or SD video encoded with MPEG-2 and MPEG-4 AVC (H.264) with SDI, HD-SDI, HDMI outputs available.
IDC’s Digital Tattoo suite of products will also be shown at IBC. The Digital Tattoo platform is designed to enable direct-to-home (DTH) satellite operators to offer IPTV services to residential customers living in Multi-Dwelling Units (MDUs).
The solution expands DTH satellite operators' service offerings and customer base. Since standard Ethernet connectivity is used to deliver content from the gateway to subscribers, additional services such as Internet and Voice over IP may be offered using the same infrastructure. MDU's can include apartment buildings, gated communities, college campuses and healthcare facilities.
"IBC is a prestigious broadcasting event that draws many key decision makers across the industry from all over the world," said Doug Lowther, IDC's president and CEO.
"IDC is looking forward to showcasing its innovative, cost-effective content distribution solutions in Amsterdam, connecting with current customers, and building mutually beneficial relationships with our partners."
www.datacast.com
(IT/JP)