Hat Trick Launches Plum Pictures Cooking Show

Independent UK distributor Hat Trick International is set to launch Plum Pictures' new entertainment series Win It Cook It as an international format at MIP-TV in April.

The move marks indie producer Plum Pictures' first foray into format creation for the global market.
Stuart Cabb, Managing Director, Plum Pictures said: "It is fantastic to come up with a new format that mixes different genres to produce a truly unique food show.
"We take a quiz element and mix it in with some highly inventive cooking to end up with something which is great fun, revealing and uplifting. And having now made 30 episodes we know this format is very robust!"
Sarah Tong, Director of Sales at Hat Trick International, added: "We are very excited about the international prospects for Win It Cook It, which has all the hallmarks of a successful format as it works on so many levels.
"A hybrid of both a quiz and a cookery show and versatile in scheduling as it could work as a stand-alone in an access primetime slot or stripped across the week."
www.hattrickinternational.com
(IT/JP)