MPC post 'Face Of The Future' global Xelibri campaign

MPC have completed post on a tongue in cheek Xelibri ad campaign for Mother.
The campaign consists of 90-second cinema and 60- second and 30-second TV films, which will run in the UK, Germany, France, Italy, Spain and China.
In the ad a man walks with his robot-like dog in a futuristic city. When he stops, the dog transforms into a boom box and the guy starts to dance, right in front of a 'Dancing is illegal' sign. Crowds gather in shock and report his illegal dancing via their mobiles to the police, who in turn launch a massive manhunt. The hunt is severely handicapped by the fact that every single person looks the same – each face is identical to his! Tipped off that he’s heading to the airport, the police arrest the suspect but they have the wrong man. Meanwhile their man escapes to the haven of Hawaii, where dancing girls are there to greet him. The ad ends with the strapline, 'That’s so tomorrow.'
MPC’s team, led by Inferno artist Christophe Allender who attended the LA shoot, spent over two months on the campaign. Almost 200 heads needed to be removed from the live action and replaced with the hero’s head. As most of the live action was not shot green screen, sections of the background and heads had to be removed and a lot of rotoscoping was required to make mattes of the people. For a couple of people – the airport monorail driver and a tall man at the airport – Christophe had to create face rather than head replacements, keeping their actual hair. This proved quite challenging as matching the face to the head and hair had to be precise.
As well as the numerous head/face replacements, many other elements were composited together, such as the dog, the screen effects in the police station and the floating cars.
(GB)