Broadcast News

Bookmark and Share
01/07/2016

Stop-Motion Animation Used For Tootle Campaign

News Image
Tootle.co.uk has used stop motion animation as part of its new campaign.

The company teamed up with video content and production agency Toast TV, plus animation specialist Picturesmith, to create the stop motion concept which features dealers in toy cars racing around a living room in a bid to make offers on a seller's vehicle.

Cara Whitehouse, CMO of tootle.co.uk, said: "We wanted to take a fresh approach to the car selling market, avoiding tired clichés and creating a point of difference. The fun and simplicity of the ad reflects the hassle-free experience customers have when they use our platform, and will hopefully create strong recall for our service."

Felicity Warren, MD of Toast TV, added: "We have greatly enjoyed carving a distinctive niche for tootle. Our creative positioning for them will provide cut-through in a sector that's not known for its creativity. With a radio campaign launched on at the beginning of June and their TV starting in July, 2016 is certainly going to be the year that tootle takes off."

The tootle car-selling platform aims to match private sellers to dealers wanting to source specific cars directly from the public, by cutting out the middleman and streamlining the sales process.
Sellers can place their car for sale at www.tootle.co.uk and dealers can sign up to browse car profiles or receive alerts when specific types of cars can be purchased.

tootle.co.uk
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

11/05/2016
Toast TV Creates tootle.co.uk's First TV Ad
Toast TV has teamed up with tootle.co.uk to create its first television advertising campaign. tootle.co.uk is an online platform which helps customers
22/04/2024
MAVTV To Air Live Coverage Of GAA Classic Cars Auction
MAVTV has announced the return of its live coverage of the prestigious GAA Classic Cars Auction on April 26-27 from Greensboro, North Carolina. The br
07/01/2022
3SS To Bring Advanced Digital Entertainment To Cars
3 Screen Solutions (3SS) has announced an integration into an automotive platform which will bring advanced digital entertainment to cars. 3SS' award-
27/08/2021
dB Broadcast Delivers New Satellite Cars To ITV
dB Broadcast has completed delivery of four new satellite cars to ITV. The fleet has been continuously busy making live contributions from around the
08/06/2012
Starring Role For Abbey Film Cars
Abbey Film Cars was established in 2008 and during that time we have supplied numerous prop/action vehicles for several major film and TV companies in
18/09/2014
Big Pic Announced As Wohler Wormhole UK Seller
Big Pic Media has become the UK seller for Wohler's Cinnafilm Tachyon Wormhole automated file-based retiming solution. The Wormhole offers the ability
15/11/2006
Root6 Named Re-seller For Backup And Archive Solution From Quantum
Creative technology reseller root6 has been appointed by global storage specialist Quantum as an authorised reseller for the company’s range of SDLT d
26/07/2019
Insight TV To Create Two Music Series
Insight TV is to create two music series with the world-famous music festival Tomorrowland as its backdrop. The 4K HDR productions will focus on the c
24/01/2019
PBT EU And O-Video Create 'Virtual' CG News Studio For NCN TV
PBT EU has announced it collaborated with Romanian reseller-partner O-Video to create a "virtual" computer-generated (CG) news studio for NCN TV. The
07/07/2014
TV Azteca Create New Studio Powered By Vizrt Solutions
TV Azteca have created a new studio powered by Vizrt solutions for the 2014 FIFA World Cup coverage. Four Viz Engine rendering and real-time compositi
24/04/2012
C5 and XS2TheWorld Create The First 360o Dual-Screen Mobile And TV Broadcast
Last week television history was made by broadcasting the world's first 360 degree dual-screen viewing experience simultaneously on television, mobile
29/10/2008
Students Create Films For Kent TV
Students studying at Canterbury Christ Church University have produced three films in collaboration with Kent TV to create a film on student housing.
28/11/2006
Aardman Animations Create New Cinema and TV Ad Campaign For Wal-Mart
Aardman Animations has produced the new cinema and TV ad campaign for Wal-Mart which stars Wally and Marty, two renegade elves. The computer-graphics
13/07/2006
TelecomTV to create and deliver IBC TV
TelecomTV is a global webTV site, delivering news, analysis, interviews and panel discussions to over 25,000 decision makers in 150 countries in the t
26/04/2006
Framestore Design create idents for Japan's largest satellite TV channel
Repeat business is one of the best indicators that you're on the right track, so when Framestore Design received an order for a second complete year's