Quality advertising made simple at Condor

Condor Post-Production, an independent creative facility based in Greek Street, London, have helped Accantia Health and Beauty to launch a massive multi-media advertising campaign this April for their Simple Suncare product range.
The campaign, which will include viral, magazine and television advertising, will begin with a 30 second advert from Accantia Health and Beauty’s creative agency, US Ltd, who wrote and directed it, featuring a beach side Romeo harassing a girl who is sunbathing.
The oil drenched Casanova tries to woo the innocent girl with talk of his brother’s speedboat and with a performance of a rather disturbing ‘lunchbox boogie’, an effect achieved by using a 'personal gratification implement' (PGI) and some very clever post. This is accompanied by the strap line, “Simple prevents all irritations caused by the sun. Except one.”
The advert was produced by the creative talents of in-house producer Anthea Mousley and Condor Inferno artist, Mike Skrgatic.
Originally shot against blue screen, Skrgatic created the sky, sun, lens flare and even a vapour trail to give the illusion of a sun drenched paradise.
For continuity the strap line will be used in all planned advertising throughout the campaign, which will run right through the summer.
(GB)