ITN Archive launches below-the-line advertising campaign

Whether you’re producing adverts or television programmes, with the rapid uptake of high speed broadband and evolution of mobile phones, there are now more routes than ever for production companies to reach their audiences.
ITN Archive, one of the world’s largest archives for moving footage, has launched an innovative below-the-line advertising campaign to highlight the depth and breadth of its content - and the sheer versatility of archive footage. To do this, ITN Archive have deployed-a high quality email advert more akin to an Internet movie-trailer than a typical eblast.
Representing the archives of some of the world’s best known media organisations, ITN Archive holds some of the worlds most defining and iconic moving images of the 20th and 21st centuries. The depth and breadth of its collections are unparalleled, holding iconic footage across almost every genre, from current affairs, politics and history, to entertainment, music and wildlife.
Historically, ITN Archive has communicated this to its production customers almost exclusively through print advertising. Though this is still effective, their email advertising is aimed at doing this in a way that directly appeals to their target audience; people whose business revolve around moving footage and its creative possibilities.
(GB)