WeddingWire 'Weds Animoto'

A wedding technology company, WeddingWire and Animoto, an online video creation company, have partnered to create The ProMotion Builder for wedding businesses.
The ProMotion Builder provides WeddingWire members, a community of wedding professionals, with the opportunity to easily create and share a video commercial for their business, using the online video creation platform.
By selecting up to 25 photos, a song from Animoto's music library and providing brief phrases about their business, The ProMotion Builder will create and render the video commercial in minutes, providing businesses with an online, digital video to showcase their wedding services.
The final commercial can be downloaded, posted on WeddingWire, embedded on a business website or blog, shared through social media and emailed to potential clients.
"WeddingWire is thrilled to announce our partnership with Animoto, the leader in online video creation," said Sonny Ganguly, Chief Marketing Officer, WeddingWire.
"The ProMotion Builder provides our community of wedding professionals with the easiest way to build a high quality commercial for their business by leveraging Animoto's innovative technology.
"What would take weeks of time and cost thousands can now be completed by our upgraded members in just minutes and for no additional cost."
WeddingWire and Animoto also have plans to offer consumer-oriented offerings for the millions of engaged couples who enjoy a range of WeddingWire resources to plan their weddings.
"Since launching in 2007, Animoto has had tremendous success helping wedding professionals market their products and services in a powerfully emotive manner that attracts attention and closes sales," said Brad Jefferson, co-founder of Animoto. "WeddingWire's strong growth and rapid rate of innovation make them a perfect partner to extend Animoto's reach further into the wedding community in this first phase of many together."
(GK/BMcC)