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10/02/2011
Rushes Complete Work On Ad For Yorkshire Tea
Rushes have completed VFX and colour grading on Yorkshire Tea's Little Urn Hard Water Nevada.
If you've been following Yorkshire Tea on Facebook you'll know that Little Urn and his brew crew are currently touring the USA, on a mission to bring Brits abroad a proper brew. They've just been to Vegas because the state of Nevada has some of the hardest water in the world, the perfect place for them to treat people to their Hard Water blend. And because Matt Goss (of Bros fame) does a regular show at Caesar's Palace!
The production was shot on 5D. Rushes' Richie White took lead on VFX . He said: "We added a Super 8mm quality to some of the 5D footage which Matt Turner then did a great job colour grading in Resolve giving the work a distinctly 'American Road Movie' feel. In addition to that we cleaned up a few areas removing the occasional logo then updated pack artwork and added titles to the end frame."
(KMcA)
If you've been following Yorkshire Tea on Facebook you'll know that Little Urn and his brew crew are currently touring the USA, on a mission to bring Brits abroad a proper brew. They've just been to Vegas because the state of Nevada has some of the hardest water in the world, the perfect place for them to treat people to their Hard Water blend. And because Matt Goss (of Bros fame) does a regular show at Caesar's Palace!
The production was shot on 5D. Rushes' Richie White took lead on VFX . He said: "We added a Super 8mm quality to some of the 5D footage which Matt Turner then did a great job colour grading in Resolve giving the work a distinctly 'American Road Movie' feel. In addition to that we cleaned up a few areas removing the occasional logo then updated pack artwork and added titles to the end frame."
(KMcA)
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