Royal Support On Quantel's 3D Indian Mission

The future use of 3D was on a VIP's agenda in India recently with a special Quantel guest introduced to the creative and business potential of Stereoscopic 3D technology.
With live demonstrations using the same Quantel Pablo 3D post production technology that delivered Avatar' Prince Andrew, was the guest of honour at an event in Mumbai organised jointly by the British Deputy High Commission and Quantel.
As well as the Duke of York - who is the UK's Special Representative for International Trade and Investment - VIPs from the Indian film and TV industries also attended.
The royal VIP commented: "It's great to see a British company at the forefront of the next wave in movie and broadcast technology," said Prince Andrew.
"Quantel has already won a number of Queen's Awards and I'm delighted to see that innovation continues to drive the company."
Quantel Chief Executive Officer, Ray Cross explained the business side of 3D too, and how it represents a unique opportunity for the film and television industries to offer consumers a great new choice alongside the proliferating media and entertainment choices available today.
"When we think of Stereo3D, many people still think of flimsy cardboard red/green glasses, things flying out screens and bad headaches," said Ray Cross.
"But 3D is very far from that now! Thanks to digital technology and the work of pioneering companies such as Quantel, 3D today is a completely immersive, enjoyable experience where the viewer becomes almost one with the scene.
"It works equally as well on a home television screen as it does in the movie theatre.
"Quantel had both a cinema projection screen and consumer Stereo3D television sets at the event to demonstrate the point."
(BMcC/GK)