Quantel Wins HPA Engineering Excellence Award For Stereoscopic 3D Technology

Quantel has won a 2008 Hollywood Post Alliance Engineering Excellence Award for its Pablo Stereoscopic 3D system.
The HPA Engineering Excellence Awards honour outstanding new technologies representing a significant step forward for the post production industry. The awards were presented on November 6 at the Skirball Cultural Centre in Los Angeles.
Mark Horton, Quantel's Strategic Marketing Manager, who received the award on behalf of Quantel, said: "It's an honour to win the HPA award for our Stereo3D technology. We know Stereo3D provides a great opportunity for everyone in our industry and the HPA membership is a leading part of this new wave.
"Receiving the HPA award last year for Genetic Engineering gave a tremendous boost to the product in the market and also to the Quantel engineers that developed it. This year's award will have the same effect and will help to drive the market forward into a new and exciting era."
Quantel's Stereoscopic 3D system for Pablo provides the first true, real-time, end-to-end post process for stereoscopic 3D films. The system overcomes the many challenges that have hindered stereoscopic 3D post production in the past.
It offers the ability to play out and process two streams of synchronous, high resolution media simultaneously without rendering, making the conforming of 3D media almost as quick and simple as conforming conventional 2-D media .
The system has been embraced by leading post production facilities worldwide, including FotoKem, PlasterCITY Digital Post, Stereoscope, Gradient Effects, Modern VideoFilm, 3ality Digital and Pace in the USA and also at post houses in London, Tokyo, Hong Kong, Paris and other major post centres around the world.
In announcing the awards, HPA President Leon Silverman noted that creativity comes in many forms. He said: "It is sometimes easy to see the creative hand and impact on screen, but the creative impact of what brings content to screens is not always understood or celebrated.
"The tools, technology and infrastructure of our increasingly technically complex industry help to push the boundaries of creative expression. These Engineering Excellence Awards recipients have all demonstrated a profound insight into how technology so elegantly and transparently fuels creativity and continues to allow the post production industry to demonstrate the deep value it adds to content creation."
(KMcA)