iMinds - With Knowledge in Mind

With the aim of making broad-based general knowledge accessible to people's lifestyles and devices, a new company, iMinds has recently launched '8 minute' knowledge grabs for MP3s and other devices.
This is making it easier to resolve to learn new things this new year.
Understanding the importance of general knowledge as a way of giving context and clarity to the specialised knowledge we use every day, and iMinds has sought to replace some of the music on our MP3 players with knowledge instead. Across a diverse 12 categories of information including politics, business, science and history, iMinds gives the listener a self-contained knowledge grab complete with engaging soundscape.
iMinds has received significant industry and consumer acclaim. In less than three months, they have secured over 200 chart positions in iTunes Music Stores globally including Top 10 results in countries as diverse as the USA, UK, France, Canada, Netherlands, Denmark, Spain and Australia. iMinds have also extended distribution through OverDrive to over 10,000 libraries and schools around the world while also being available in retail channels such as Audible.com, iTunes, BooksOnBoard and BarnesandNoble.com.
Now with over 180 titles, iMinds' expansive library serves to uniquely target learning-on-demand.
The experience is compatible with people's devices, interests and lifestyles and will introduce readers of all ages to a new way of learning. A junior range is available - based on the school curriculum, aimed at ages 7-14 years, as well as a travel range aimed at frequent flyers and armchair travellers alike.
For more information visit: www.iminds.com
(BMcN/BMcC)