Sound Devices Launches Video Devices

Sound Devices has launched Video Devices, a new brand and identity for its line of video products.

The company introduced its first video product, the PIX 240, in 2011. These product additions, including the new PIX 270i and PIX 250i, have opened new markets and product categories. The units record edit-ready Apple ProRes or Avid DNxHD files and allow simultaneous multiple-drive recording.
Their audio capabilities include 64 channels of both MADI audio and Dante audio-over-Ethernet for PIX 270i (a world’s first for a video deck) and PIX 250i’s 16 tracks of audio.
"To reinforce and clarify our audio and video product lines, Sound Devices is focusing its video product efforts into a new brand identity, Video Devices. This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets," says Matt Anderson, President of Sound Devices. "While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us. The Video Devices brand is a clear message to the industry that we are in this market for the long haul."
Over the next several months, the company is to brand all video-related products as Video Devices, including the PIX 220i, PIX 240i, PIX 250i, and PIX 270i recorders. All future products, specific to video markets, will also be branded Video Devices.

www.videodevices.com

(IT/CD)