Champagne Valentine Go Interactive For Placebo

Top new directing signing for Nexus, Champagne Valentine, have created their first project, an extraordinary and interactive promo for the new Placebo single, The Never-Ending Why, which is due to be released on September 14.
Champagne Valentine's multi-sensory experience takes the viewer through an interactive landscape full of shadows, monsters and psychedelic kaleidoscopes of colour.
As well as the traditional linear promo, Nexus & Champagne Valentine have added a further dimension to the music video by creating an online interactive version, hosted by Placebo's digital partner Big Eye Deers, that allow users to immerse themselves and interact with the momentum of the The Never-Ending Why world.
Each part of The Never-Ending Why interactive site responds to users movements, via their mouse, throughout the stunning new video: www.theneverendingwhy.placeboworld.co.uk.
Working with programming collaborators Random, Champagne Valentine combined their in-depth knowledge and understanding of the interactive world to brilliantly demonstrate their unique, eccentric and imaginative creative approach.
Champagne Valentine commented: "We had an amazing team of programmers and creatives who helped make this interactive music video extra special. Our work perfectly complimented each other, with so much daily experimentation and magic really reinforcing the ways we will continue to work at Champagne Valentine: with artist and programmer forming a super enchanting creative relationship."
(KMcA/BMcc)