Pemberton Set For IBC 'Industry Future' Session

Key industry changes are to be discussed at IBC.
Softel's Chief Executive Officer, Sam Pemberton will join a panel of leading industry figures for an IBC 2009 session entitled The Future of Broadcasting conference stream.
The session, which takes place on September 10 at 12:15pm, will address key issues and challenges facing broadcasting manufacturers in the current economic climate, analysing the crisis with the help of senior industry figures.
Contributing panelists will assess the scale of the impact and debate the future shape of the industry, with strategies for making the most of the opportunity within the challenge.
Pemberton will outline how Softel has evolved both to serve market requirements in challenging times and to concentrate on the company's core competencies in ancillary data solutions, leveraging the heritage of expertise and innovation gathered from 25 years of working with prestigious customers such as the BBC, ESPN, Time Warner Cable and Turner.
He will explain how a corporate culture based on key principles that include maintaining a constant awareness of changing customers requirements, anticipating technical developments and their implications, and adopting best business practices has helped Softel provide the quality products and support that customers seek more than ever to enhance their own cost-effectiveness and develop profitable new services.
Further information is available at: www.softelgroup.com.
(KMcA/BMcc)