Not To Scale Direct Films For Zurich Connect

Back to back spots for Publicis London and the launch of new online insurance service Zurich Connect has just been delivered by Not To Scale's Chris Ketchell.
The films centre on the entertaining double act of Blue & Orange. Blue represents Zurich's premium nature and experience, Orange the new whipper-snapping surefooted, connected side of the brand's value.
When the two colleagues come together there are generally fireworks of some sort with Orange wrecking Blue's presentations to make his point more dynamically or even handbrake-turning his own message around his poor colleague in the latest script Hotwheels.
The campaign is the start of a Europe-wide launch for Zurich Connect which will see Chris Ketchell's charming characters appear on screens everywhere in the UK, Italy and Spain in the coming months.
The project sees Chris Ketchell bring his characters from the world of stop-frame animation into 3D/CG animation for the first time. An experience he's thoroughly enjoyed. And yet Ketchell has remained focused on retaining the inherent charm of stop frame animation by paying close attention to the movement and design of the characters and avoiding overly fluid animation.
He said: "We strived to create a look and feel for this campaign that is rooted in stop frame puppet animation. To achieve this, I felt it was important to place the same limitations on the 3D characters that we would encounter with real puppets.
"I used animators with stop motion backgrounds and my stop frame lighting director of many years to approach the ad's from a similar perspective. We also worked really hard to create lighting and textures associated with traditional puppets. We'll continue to develop this process to try and create the illusion of stop frame created solely in a 3D environment."
All animation was designed and completed at Not To Scale's Soho based studio.
(KMcA/BMcC)