ITN On Gets Fixed On 4Music

ITN On has been commissioned by the Bauer Media and Channel 4 joint venture Box Television to produce a new bespoke celebrity lifestyle television programme called The Fix for 4Music, the UK's number one music TV channel.
Produced Monday to Friday, the 80-second programme was broadcast for the first time on June 1. The Fix will keep 4Music viewers updated on the latest celebrity gossip and trends as well as featuring interviews with the stars who have found themselves in front of the ITN On cameras.
ITN On already provides a mix of content to Bauer Media's online properties including FHM, Heatworld and Zoo as well as delivering news to Channel4.com.
Dave Young, Programming Director of Box TV Network, said: "We're excited to be premiering The Fix on 4Music from June 1 and bringing the world of celebrity to our viewers. The Fix will compliment 4Music's unique mix of original programming and must-see performances and will give viewers an exclusive window into celebrities' lives which are such a source of fascination!"
Bryce Curries, New Business Development Director at ITN On, said: "This agreement further cements our relationship with Bauer Media and Channel 4. ITN On has a talented team of creatives with great ideas on how to exploit our content in new formats such as The Fix. With access to a vast amount of footage shot by our own crews, it enables us to deliver fresh and unique programming for all our clients."
This is the second TV property launched by ITN On who has traditionally worked in the online and mobile space. ITN On also produces a week day television programme called Cool Edition for ICS, Shanghai's largest English speaking channel. The programme is currently watched by 10 million people daily in the city.
Further information is available at: www.itn.co.uk.
(KMcA/JM)