RUSHES PRODUCE NEW COMMERCIALS FOR BT

RUSHES, one of Europe’s leading special effects and post-production houses, have announced that they have produced new television commercials to launch BT Internet Anytime.
The new online monthly subscription package BT Internet Anytime giving customers access to the Internet at any time for a one-off payment is being pitched with films shot ‘dogma style’ in the form of public service announcement films.
Graham Bird, Rushes Producer, said: "Our work involved conforming and grading each film with the goal of retaining as natural a look as possible."
The films feature BT Internet Anytime users being re-taught how to do the simple things in life, which their constant internet use has led them to forget. A voice over talks a character through basic everyday actions such as crossing a road, getting on to an escalator, walking, holding a conversation and getting into a car. Each time, the person has just emerged from using the Internet and with hysterical results, inevitably gets things wrong on their first attempt. (CD)