MoMedia To 'Wear It Well' With Exclusive Sky Web Commission

MoMedia International, a leading producer and distributor of digital entertainment, has been commissioned to produce 'Wear It Well' for Sky Style, Sky’s dedicated style and fashion website. The show will be a weekly fashion trends programme, highlighting the season’s most influential styles from catwalks around the world.
Star stylist Victoria Grant, whose clients include Christina Aguilera, Madonna, Dita Von Teese and Annie Lennox, acts as key advisor for the programme – spotting trends and choosing the collections that inspired some of the most significant looks. Kevin Petillo, MoMedia’s Creative Director, directed the show and worked with Genr8 digital in creating the content.
'Wear It Well' is the first piece of bespoke video content for Sky Style and aligns to Sky’s cross-portal strategy of embedding video – both web exclusive and that which is repurposed from Sky’s own TV networks – into its websites. The show will also be cross promoted on Sky.com with the possibility for syndication across other third party sites.
Lucas Bertrand, CEO and co-founder of MoMedia International, said: "It's great that Sky.com has the foresight to commission original programming for its websites and we are delighted to be working with them to create such targeted programming. 'Wear It Well' is a fantastic example of the high quality short form broadband content which MoMedia is producing for clients throughout the world."
Ben Perreau, Strategic Content Editor, Sky, commented: "We are enormously excited to be commissioning our first web exclusive series for Sky Style. As with our established sites, Sky Style is benefiting from our investment in dedicated editorial teams and rich video libraries, utilizing both bespoke video as well as Sky’s wider content assets.
"This is the beginning of what promises to be a series of innovative video content launches."
Further information is available at: www.momediatv.com.
(KMcA)