Sundance Digital Delivers Ground-Breaking BXF Gateway To WJCT

Sundance Digital Inc, a provider of high-performance television automation solutions, announced that WJCT, a PBS station located in Jacksonville, Florida, has become the first station to deploy the new Sundance Digital BXF Gateway system.
The BXF Gateway system enables broadcasters to streamline their workflow and increase the reliability and productivity of their systems' tasks by using the SMPTE BXF communication protocol - a standardised means of data exchange among its traffic, automation, programme management and digital content distribution systems.
Facilities that deploy the standard as a part of their workflow will be able to dramatically improve business processes and cut down on operational costs by taking advantage of real-time fault alerts and eliminating time-consuming master control activities caused by batch list inefficiencies.
Sundance Digital, a founding member of the Society of Motion Picture and Television Engineers (SMPTE) S22-10 Working Group, developed the BXF Gateway system to support the SMPTE-2021 (BXF) standard, the end product of the Working Group's three-year effort, which involved more than 150 participants.
The BXF Gateway provides a secure point of exchange between systems inside and outside the master control networks. The BXF standard offers support for file and message-based data exchange, increases integration of related systems and extends the metadata set for data exchange, via a standardised messaging between a station's diverse business and transmission systems. SMPTE published the landmark standard on April 1, 2008.
Bob Culkeen, WJCT's Vice President of Technology and Operations, said: "BXF is standardising the broadcast industry and pushing the technical envelope even further by enabling us to achieve a highly efficient exchange between our Sundance Digital Titan automation suite and Myers ProTrack TV traffic system.
"Our goal has always been to deliver a pristine image to our viewers, one with seamless breaks and transitions, and BXF helps make it all possible."
The BXF Gateway works in conjunction with Sundance Digital's Titan, FastBreak NXT Automation and FastBreak NXT Entry Level Edition automation suites and is available now.
Sundance Digital is a part of Avid Technology, a leading provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, as well as for home audio and video enthusiasts.
Further information is available at: www.avid.com.
(KMcA/JM)