TMD Supports BXF For Transparent System Integration

A company focused on designing and delivering media and content management solutions has announced its support for broadcast exchange format (BFX) as an open standard for interconnection with traffic and automation systems.
TransMedia Dynamics (TMD) has said the BFX functionality has already been demonstrated with content and metadata interchange between TMD Mediaflex and Pixel Power Channel Master and Gallium automation.
BXF - SMPTE standard 2021 - is designed to replace proprietary interfaces between asset management, traffic, playout automation and other broadcast workflow applications with a common open standard. It supports dynamic exchange of both essence and metadata to allow the elements of a broadcast infrastructure to work seamlessly together.
TMD has implemented BXF within its Mediaflex Publish module. This module provides the link between the Mediaflex asset management and the other
applications which need to access the content, including channel management, broadcast automation, IPTV, VoD, DVD authoring and online content distribution networks. The use of BXF allows it to function as a service adaptor in a service-oriented architecture, simplifying integration in advanced and complex systems.
"We are committed to open standards, as are our customers," said Carlton Smith, CTO of TMD.
"As BXF gains traction in the industry so broadcasters will be able to build truly best of breed solutions, using industry leading technology such as TMD Mediaflex."
(LB)