Broadcast News
18/04/2008
Orad Takes Virtual Studio Photorealism To The Next Level
Orad Hi-Tec Systems Limited, a leading provider of 3D real time graphic solutions announced the new version of its ProSet virtual studio system, which allows the insertion of semi transparent objects into the virtual studio.
The company said that virtual studios had suffered from a technical problem negatively effecting realism: virtual objects placed in front of real objects had to be always completely opaque. Transparent objects made the actors and real elements of the virtual studio look translucent.
Orad's new solution allows the insertion of semi transparent 3D graphical elements into the virtual studio by separating the alpha and graphics from the background enabling complete multi-layer compositing.
ProSet enables the object in the foreground to have a separate alpha and graphics input from those in the background, providing full control over the transparency of the foreground object without affecting the other elements in the virtual studio.
The new version of ProSet is also equipped with a soft garbage matte feature. Orad said that often in virtual studio productions, the camera pans out of the blue or green box area; this off box area is typically masked using garbage matte.
However, the edges of the blue box are frequently visible on the composite image as visible lines, making the difference in brightness between the keyed area and garbage matte very visible.
The soft garbage matte feature addresses this issue, providing a seamlessly soft and blended image.
This unique solution is fully supported by Ultimatte 11.
Mr Avi Sharir, CEO and President of Orad: "We are pleased to offer our customers new and unique tools to continually improve their virtual studio productions. This new solution helps us maintain our presence at the forefront of the 3D broadcasting graphics and virtual studio market."
The complete digital graphic workflow solution was demonstrated at NAB 2008 in Las Vegas at Stand SU1920.
Founded in 1993, Orad is a leading company in TV graphics and production technology.
Orad's product line includes virtual sets, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the virtual reality industry.
Further information is available at: www.orad.tv.
(KMcA/JM)
The company said that virtual studios had suffered from a technical problem negatively effecting realism: virtual objects placed in front of real objects had to be always completely opaque. Transparent objects made the actors and real elements of the virtual studio look translucent.
Orad's new solution allows the insertion of semi transparent 3D graphical elements into the virtual studio by separating the alpha and graphics from the background enabling complete multi-layer compositing.
ProSet enables the object in the foreground to have a separate alpha and graphics input from those in the background, providing full control over the transparency of the foreground object without affecting the other elements in the virtual studio.
The new version of ProSet is also equipped with a soft garbage matte feature. Orad said that often in virtual studio productions, the camera pans out of the blue or green box area; this off box area is typically masked using garbage matte.
However, the edges of the blue box are frequently visible on the composite image as visible lines, making the difference in brightness between the keyed area and garbage matte very visible.
The soft garbage matte feature addresses this issue, providing a seamlessly soft and blended image.
This unique solution is fully supported by Ultimatte 11.
Mr Avi Sharir, CEO and President of Orad: "We are pleased to offer our customers new and unique tools to continually improve their virtual studio productions. This new solution helps us maintain our presence at the forefront of the 3D broadcasting graphics and virtual studio market."
The complete digital graphic workflow solution was demonstrated at NAB 2008 in Las Vegas at Stand SU1920.
Founded in 1993, Orad is a leading company in TV graphics and production technology.
Orad's product line includes virtual sets, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the virtual reality industry.
Further information is available at: www.orad.tv.
(KMcA/JM)
Top Related Stories
Click here for the latest broadcast news stories.
10/09/2002
Orad secure VOA contract for virtual studio
Orad's position as a market leader in the TV industry has been strengthened with the addition of a significant new US government customer - Voice of A
Orad secure VOA contract for virtual studio
Orad's position as a market leader in the TV industry has been strengthened with the addition of a significant new US government customer - Voice of A
03/02/2009
Orad And Full Mental Jacket Combine Powerful Virtual Studios With Captivating Designs
Orad Hi-Tec Systems Limited, a leading provider of real-time broadcasting graphic solutions, and Full Mental Jacket, a leading design company creating
Orad And Full Mental Jacket Combine Powerful Virtual Studios With Captivating Designs
Orad Hi-Tec Systems Limited, a leading provider of real-time broadcasting graphic solutions, and Full Mental Jacket, a leading design company creating
27/11/2012
Election Production Wows With Orad's Augmented Reality PowerWall
RTBF Belgium chose to take its recent election production to the next level by integrating Orad’s RealSet augmented reality, PowerWall 4K video wall d
Election Production Wows With Orad's Augmented Reality PowerWall
RTBF Belgium chose to take its recent election production to the next level by integrating Orad’s RealSet augmented reality, PowerWall 4K video wall d
16/01/2008
Global TV And Orad Sign Million Dollar Deal For A Sale Of Virtual Studios Solution
Orad Hi-Tec Systems Limited has announced that Canadian Global TV has signed a Letter Of Intent for the purchase of multiple ProSet virtual studio sys
Global TV And Orad Sign Million Dollar Deal For A Sale Of Virtual Studios Solution
Orad Hi-Tec Systems Limited has announced that Canadian Global TV has signed a Letter Of Intent for the purchase of multiple ProSet virtual studio sys
05/05/2009
Maryland College Relies On Orad's ProSet Virtual Solution
Orad Hi-Tec Systems, a leading provider of real-time broadcast graphics solutions, has announced that Howard Community College (HCC) will deploy its P
Maryland College Relies On Orad's ProSet Virtual Solution
Orad Hi-Tec Systems, a leading provider of real-time broadcast graphics solutions, has announced that Howard Community College (HCC) will deploy its P
23/10/2024
Studio Technologies Enhances ST 2110 Integration
Studio Technologies has long been at the forefront of the professional broadcast and audio industries. Founded in Illinois in 1979, the company has co
Studio Technologies Enhances ST 2110 Integration
Studio Technologies has long been at the forefront of the professional broadcast and audio industries. Founded in Illinois in 1979, the company has co
13/04/2012
PreSonus Releases Studio One Free
PreSonus is now shipping Studio One Free, a new entry-level version of its popular DAW for Mac and Windows. Intended for beginners who don’t yet need
PreSonus Releases Studio One Free
PreSonus is now shipping Studio One Free, a new entry-level version of its popular DAW for Mac and Windows. Intended for beginners who don’t yet need
05/11/2024
New LiveU Studio Simplifies Localisation Of International Feeds
LiveU is continuing its commitment to provide storytellers with innovative tools that help to engage viewers with diverse content while controlling co
New LiveU Studio Simplifies Localisation Of International Feeds
LiveU is continuing its commitment to provide storytellers with innovative tools that help to engage viewers with diverse content while controlling co
02/07/2021
Japan AV Supplier Launches World-Class Virtual Production Studio
A new industry-leading virtual production studio has been unveiled in Japan, utilising disguise's high-end technology. Japan AV supplier Hibino Group
Japan AV Supplier Launches World-Class Virtual Production Studio
A new industry-leading virtual production studio has been unveiled in Japan, utilising disguise's high-end technology. Japan AV supplier Hibino Group
05/06/2019
Eurovision 2019 Deploys The Future Group's Virtual Studio
The Future Group has announced that the international song contest, the Eurovision Song Contest 2019, used the company's virtual studio and augmented
Eurovision 2019 Deploys The Future Group's Virtual Studio
The Future Group has announced that the international song contest, the Eurovision Song Contest 2019, used the company's virtual studio and augmented
24/01/2019
PBT EU And O-Video Create 'Virtual' CG News Studio For NCN TV
PBT EU has announced it collaborated with Romanian reseller-partner O-Video to create a "virtual" computer-generated (CG) news studio for NCN TV. The
PBT EU And O-Video Create 'Virtual' CG News Studio For NCN TV
PBT EU has announced it collaborated with Romanian reseller-partner O-Video to create a "virtual" computer-generated (CG) news studio for NCN TV. The
04/07/2018
Lawo Supplies Virtual Studio Tech For Kuala Lumpur Station
Lawo has standardised Kuala Lumpur's Astro Radio with third generation virtual studio technology. "We had to re-think how a studio broadcast console s
Lawo Supplies Virtual Studio Tech For Kuala Lumpur Station
Lawo has standardised Kuala Lumpur's Astro Radio with third generation virtual studio technology. "We had to re-think how a studio broadcast console s
03/05/2018
ChyronHego To Showcase Broadcast Solutions At BroadcastAsia2018
ChyronHego is set to showcase an array of new products at BroadcastAsia2018, including its sports telestration analysis solution Paint 7.4 and PRIME G
ChyronHego To Showcase Broadcast Solutions At BroadcastAsia2018
ChyronHego is set to showcase an array of new products at BroadcastAsia2018, including its sports telestration analysis solution Paint 7.4 and PRIME G
06/01/2015
University Uses FOR-A's RCAM2 Virtual Studio System
Bangkok University's School of Communication Arts has been using FOR-A's VRCAM2 virtual studio system. First installed in January 2011, the school fre
University Uses FOR-A's RCAM2 Virtual Studio System
Bangkok University's School of Communication Arts has been using FOR-A's VRCAM2 virtual studio system. First installed in January 2011, the school fre
20/01/2014
LSB To Display Virtual Studio Manager At BVE 2014
Manufacturer of control and monitoring systems for radio and television production, L-S-B Broadcast Technologies will appear at this year's BVE show t
LSB To Display Virtual Studio Manager At BVE 2014
Manufacturer of control and monitoring systems for radio and television production, L-S-B Broadcast Technologies will appear at this year's BVE show t