Avid Europe close €8.6 million French sale

Avid Technology Europe have announced an €8.6 million sale of digital broadcasting solutions to France Télévisions.
France Télévisions, France’s largest broadcaster, are to install a major newsroom system in Paris that will deliver news programming for both the France 2 and France 3 channels.
Included in the sale are three Avid Unity shared media environments, 52 Avid NewsCutter editing stations, 24 Avid Xdeck direct-ingest devices and two Avid Media Browse journalist video editing server systems, which encompass 440 browse stations.
Francis Hericourt, Technical Director at France 2, said: “When we started our search, we agreed that our next-generation newsroom solution must be able to adapt to the needs of our editorial team. Avid have put together a state-of-the-art solution, which fits our technical requirements and has a proven track record of performance. Proven performance and ease of installation were especially vital considerations for such an extensive and complex installation.”
Yves Lebras, technical director at France 3, added: “Both our editorial team and technical team had major input into the final decision to choose Avid. The new system from Avid signals a major change in our workflow and operations, and we placed heavy emphasis on extensive training for the France 2 and France 3 staff over the nine-month installation period.”
Graham Sharp, VP European Sales and Operations at Avid, concluded: “This is the largest broadcast contract in Avid’s history and a fantastic achievement for our French team. It is also one of the largest deals in France Télévisions’ history, and it underlines their commitment to using nonlinear workflow to continue to deliver quality programming at maximum efficiency.”
(GB)