Signiant Appoints Thomas Smith As VP Of Service Provider Sales

Signiant Inc., a leading developer of digital media distribution management providing solutions for the telecoms, media and entertainment industries, have announced the appointment of Thomas Smith, a 20-year telecom industry veteran, as Vice President of Sales for its service provider business. Smith will lead Signiant's global sales efforts to telecommunications, cable and satellite service providers, as well as content delivery networks (CDNs).
Smith comes to Signiant from Broadwing, a US fibre-based optical and IP services provider (acquired by Level 3 Communications in 2007), where he was head of the strategic carrier sales and marketing channel and responsible for international business development efforts.
At Broadwing since 2001, Smith implemented vertically aligned sales strategies and led global expansion with carriers in the United States, Europe, Canada, Mexico and Asia.
Rick Cramer, Senior Vice President of Global Operations at Signiant , said: "We are thrilled to bring Tom's vast experience to our talented team. Tom comes to us with a great understanding of how to build a service provider focused go-to-market strategy from his years of successfully working for, and with, some of the largest companies in the industry."
Previously, Smith held senior sales and business development positions at NorthPoint Communications, a facilities-based CLEC acquired by AT&T; MCI Communications, MCI Metro and OpenReach. He holds a bachelor's degree from the University of Massachusetts, Amherst and an MBA from the Bentley College, McCallum Graduate School of Business.
Mr Smith commented: "As telecom, cable and satellite players look to ingest and rapidly move more and more digital content to provide their customers with a better overall video experience, the effective management of this supply chain will determine long term success. Signiant is the best-positioned solution to deliver on this requirement, with a global reputation for delivering fast, effective and secure digital media distribution management for high-profile service providers such as BT.
"I look forward to building upon the initial success Signiant has had in these markets and taking it to the next level."
Signiant has its headquarters in Burlington, MA, with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester.
Further information is available at: www.signiant.com.
(KMcA/JM)