Concrete Set The Standard With Leona Promo's

Concrete, one of the leading high-end postproduction facilities based in Soho has just recently worked on two pop promos of X-Factor star, Leona Lewis for Record Label Sony BMG Music Entertainment (UK) Ltd. They were both directed by Sophie Muller from Factory Films and produced by Rob Small.
The first single titled 'Footprints in the Sand' was also the official song for Sport Relief this year. Established senior operator at Concrete, Guy Morley was responsible for the smooth online editing using AVID at Concrete. Aubrey Ghansah worked on the special effects on Smoke on the extending set. Claudia Wass was responsible for the offline editing of the footage.
The second single labelled: 'Better in Time' was also post produced by Concrete's exceptionally experienced Guy Morley on Avid with the special effects created and graded on Smoke by Mustafa (Mus) Pertev, Concrete's new compositor.
"The project entailed cleaning up a lot of shots as well as removing a horseseman's whip in the footage which was challenging and fun to work on," said Pertev.
There were two particular shots of a horseman holding a whip which Mustafa removed using techniques such as superimposing and blending smoke effects and adding textures as well as painting the whip on Smoke which Mustafa found very user friendly. There was also a floor shot that was lit incorrectly which Mustafa corrected using masking, multi-layering, compositing and blending the layers in the original shot artistically.
Sophie Muller was also the offline editor on the project.
(DS/JM)