BBC Rugby Promo Substitutes The Bride

BBC viewers in Wales can expect in the first of an innovative new series of TV promotions for coverage of the Rugby World Cup.
In the promos a bride walking down the aisle with her father, suddenly finds herself substituted at the last minute and a voice from the 'crowd' can be heard saying "nice substitution!"
The promos, which are due to be broadcast on BBC Wales TV on Thursday September 6, are trailing the kick-off of the Rugby World Cup, and are the brainchild of the multi award-winning BBC Wales promotions team.
"The idea behind the campaign was to accentuate the fact that BBC Wales can offer a level of interactivity that no other broadcaster can offer the rugby fan," explains BBC Wales promotions producer Phil Higginson. "And so to tie in with this we thought about taking some ordinary situations and then putting a rugby spin on them, with one of our rugby presenters or commentators giving their spin on just what happened.
"This all helps to accentuate the message that BBC Wales is the place to talk rugby."
There are three distinct promos in the series which will play out across the Rugby World Cup. The other two promos are set in an office and an art gallery.
The voice-overs for the promos will come from BBC Radio Wales sports presenter Oliver Hides, respected rugby commentator Gareth Charles and BBC Wales sports reporter Dot Davies.
"After all, we've all been in situations where we daydream about what would happen if... We've just taken it to the next level," said Higginson.
(SP)