FremantleMedia To Distribute @Radical.Media Tv And Film Projects

David Ellender, CEO, FremantleMedia Enterprises (FME), and Robert Friedman, President, Media & Entertainment at @radical.media, have announced the signing of a first-look development deal.
The deal between FME and award-winning, multi-genre content producer, @radical.media, signals the launch of a new alliance which will enable the worldwide distribution of traditional and non-traditional content across all platforms.
The pact also signifies a concerted effort to develop and expand the reach of branded entertainment content on a global scale.
This new arrangement expands upon the companies’ joint success with the groundbreaking interview series, Iconoclasts, which is about to enter its third season. The series, which was developed by @radical.media and produced for The Sundance Channel with Grey Goose Entertainment, has already been distributed into 39 countries by FME.
From its origins as one of the top producers of television commercials, @radical.media has evolved into a unique, multi-platform content company.
In addition to continuing to produce award-winning commercials, the company is known for its expertise in television, feature films, music programming, photography, graphic and interactive design and the emerging field of branded content.
Recent successful branded series produced by @radical.media include 'The Gamekillers,' a scripted reality dating show produced with advertising agency BBH and Unilever’s Axe deodorant, which aired on MTV, 'Fast Cars and Superstars: Gillette Young Guns Celebrity Race,' a reality show that pairs twelve celebrities with top-ranked NASCAR drivers, a co-production with Michael Davies and BBDO that will air on primetime on ABC in the second quarter of 2007 among others. @radical.media TV credits also include the Emmy Award-winning series '10 Days That Changed The World' for the History Channel.
In film, @radical.media produced 'The Fog of War,' Academy Award winner for Best Documentary, and the Grammy Award-winning 'Concert for George.'
Commenting on the new partnership, David Ellender said: “@radical.media has a tremendous reputation as being at the forefront of each new media frontier and has worked with some of the world’s leading television networks, online properties, media agencies and brand marketers. We very much see this relationship as a marriage of their creative development and production expertise, with our international multi-media reach and we’re really excited to be working with them to ensure we remain at the forefront of cutting-edge content."
“This new first-look partnership is a great opportunity for us to build upon our existing success as a producer and marketer of multi-media and branded content with one of the most important TV companies in the world,” said Robert Friedman, President, Media and Entertainment at @radical.media. “Together, we look forward to developing high quality multi-platform productions for television and film, and distributing them worldwide through this global media powerhouse.”
The arrangement, which takes effect immediately, is expected to bring at least two new television programs to worldwide audiences in 2008.
(SP)