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18/04/2007

Pro-Bel Develops Interface With DG FastChannel Spot Box

Pro-Bel has announced that it has developed an interface that allows its Morpheus automation products to effortlessly communicate with DG FastChannel’s Spot Box edge-servers.
DG FastChannel is the leading provider of digital media delivery services to the advertising and broadcast industries. From the acquisition to the playout of shows and advertising content, automation is the critical element of a broadcast operation.
The new interface further streamlines the spot workflow from the DG FastChannel Spot Box to the video file server. SD and HD advertising content flows electronically via satellite and the Internet through the DG FastChannel network and is ready to play directly into video file servers for broadcast without first being transferred to tape. Pro-Bel’s Morpheus solution goes a step further by monitoring the Spot Box and extracting critical metadata (information about the spot – e.g. advertiser, brand, spot title, house ID, etc.) as new spots arrive. In addition to eliminating the need to dub a spot in real time, this technology also eliminates the potential for errors by automating the entire spot ingest process.
DG FastChannel’s electronic advertising delivery network allows the delivery of advertising content via either satellite or over the Internet. Its extensive digital network reaches more than 4,100 television broadcast and cable destinations and virtually every radio station in the nation. This network enables the rapid, secure, cost-effective and reliable electronic transmission of audio and video spots and other content and provides a high level of quality, accountability and flexibility to both advertisers and broadcasters.
Howard Twine, Morpheus Product Manager, stated: “DG FastChannel is an industry innovator and leader and as a key automation supplier in this arena it was important that we developed our Morpheus Gateway technology to provide the appropriate API.
"With our new Morpheus Foundation entry level automation system providing out-of-the box installation and commissioning it is particularly important that this integration was completed."
(SP)
VMI.TV Ltd

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