Zone Vision Networks Announce A New Brand Rollout

Chris Wronski, Chairman, Zone Vision Networks has announced a new brand rollout of its corporate brand and channel portfolio.
Having achieved significant penetration and awareness throughout Asia, Latin America, Europe, Africa and the Middle East, the company will introduce a new umbrella brand, Zonemedia, to represent its core business units and potential new media opportunities.
The new name also aligns with chellomedia, Liberty Global’s content division of which it is part of.
New on and off-air graphics packages have been created for each channel to support the new branding initiative, including logos, channel IDs and various presentation elements and navigational tools.
Wronski commented: “Our new look reflects the developments that have taken place in the business in recent years, which encompass the launch of new satellite TV channels, as well as web and WAP sites."
The introduction of Zonemedia will be rolled out at the end of June and will encompass new logos and names for the channels with Reality TV becoming Zone Reality, Club becoming Zone Club, The Horror Channel will be Zone Horror.
The programming strategy, schedule and target demographics for Zonemedia will remain the same, with continued investment in programming across all channels.
As the first step of this redesign, Zonemedia commissioned internationally renowned branding & communication agency, Kemistry, to create and visually communicate the network identity. In addition, Kemistry has developed all new print and broadcast elements that will communicate and support the new brand, delivering a refreshed and modern brand look and feel.
(CD)