Channel 4 To Launch New Digital-First Brand

Channel 4 is to launch an all new digital-first brand, Channel 4.0.

The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds.

Launching on Wednesday 26th October, Channel 4.0 will be a dedicated space on YouTube and across social, for Channel 4 and the greatest and funniest content creators to collaborate, giving our young audiences a new place to get their daily hit of laughter and entertainment, through a series of elevated programmes online.

Featured series will star a host of established content creators, from Chunkz, Nella Rose and Alhan Gençay, to Spuddz, Mist and Dreya Mac as well as playful and unexpected collaborations. Channel 4.0 will also be a platform for the next generation of stars, both in front and behind the camera.

The Channel 4 editorial leads on the project are Head of Digital Commissioning, Sacha Khari and Digital Commissioning Editor, Evie Buckley. Audience development, publishing and community engagement strategies are led by 4Studio, Channel 4’s social first content and distribution powerhouse, which produces and partners with creators from across the UK to entertain young people with relevant content on their favourite social platforms.

Channel 4 have partnered with the Big Smoke Corporation, a multi- faceted creative collective, whose founder, and CEO is the multi award winning artist, Joseph Adenuga aka Skepta.

Big Smoke Corporation are launch consultants for the new Channel 4.0 platform; providing talent insight and strategic vision to ensure young audiences are authentically engaged and excited about the channel.

Channel 4 Head of Digital Commissioning, Sacha Khari said: "Channel 4.0 marks a new era for Channel 4 and is another significant piece of the Future4 strategy. Not only will Channel 4.0 be a place where established stars come to spread joy, genius and a bit of chaos, we’ll be scouting for the next generation of talent – creating opportunity both in front and behind the camera. We want to collaborate, elevate and enrich the great content already happening in this space, giving creators funding and another platform to authentically showcase their brilliance."

www.channel4.com