It’s ‘SHOWTIME!’ for FremantleMedia this MIPCOM

FremantleMedia, the leading international content producer and distributor, will be all singing, all dancing this October as it debuts the latest in entertainment formats, including ‘SHOWTIME!’, a new celebrity variety show, for peaktime schedules worldwide.
SHOWTIME! is the latest primetime solution from FremantleMedia. Celebrities - news presenters, politicians, chefs - who are not used to taking centre stage are trained and transformed into high class performers in just one week. All they have is a manager and a budget. It’s up to the managers to take charge and transform their protegé into a stunning act.
After a hard week of practice the managers transform the celebrities dressed to impress and the celebrities deliver their surprising, convincing and sometimes hilarious performance, while the viewers decide which team did the best job. There’s fun, excitement and the opportunity to see new, surprising angles on celebrities we all know, and to top it all off; fantastic performances.
Rob Clark, Senior Vice President, Production, Worldwide Entertainment, FremantleMedia, commented: "These shows are entertainment programming at its best! We hope we have captured the formula for wholesome primetime fun and escapism: from suspense-filled talent shows to feel-good event TV that brings whole communities together, not forgetting the glitz and glam of the jet set fashion world. We have something for every broadcaster."
(GB)