OmniBus announces integration of broadcast automation solutions on HP platforms

OmniBus Systems, the award-winning provider of comprehensive automation and content management solutions to the broadcast industry, has announced that the company will be integrating its automation systems with the HP broadband and media portfolio.
OmniBus will standardise its solutions on the HP ProLiant server platform, which is based on Intel and AMD processors, and specify servers that are required for customers' specific broadcast automation applications. The two companies will offer consistent and competitively priced solutions to all shared clients while meeting the unique needs of each.
"Our goal at OmniBus is to provide the best, most economical automation solutions for our customers, and by standardising on HP servers, we offer broadcasters a wide variety of options - often within the context of agreements they have already established with HP," said Tim Mendoza, OmniBus Systems director of Business Development. "HP has set the worldwide standard for server systems, and the company's experience in delivering high-quality products to clients across the globe will be an invaluable asset as we approach our shared customer base."
OmniBus Systems' automation and asset management solutions address every area of television broadcasting, facilitating processes from acquisition and recording of material through low- and high-resolution editing, media asset management, and playout to final archiving. As a software partner in HP's broadband and media portfolio, OmniBus will receive sales, marketing, and engineering assistance.
In addition to providing solutions for customers requiring automation applications, the two companies will work together in expanding shared sales channels. Other areas of opportunity stemming from this OmniBus initiative include the development of benchmarks based on industry-standard servers that will enable identification of optimal configurations for specific applications and help reduce time to market.
(GB)