Avid DS Nitris chosen for HD reality shows

Avid Technology has announced that postproduction teams for Fox’s ‘Casino’ and ABC’s ‘The Benefactor’ - the first two primetime reality television shows to be shot and aired in HD – have chosen the Avid DS Nitris system for HD postproduction.
They are using the real-time, 10-bit HD system to perform high-end finishing tasks that include colour correction, graphics and titling, as well as for simultaneous mastering to HD and SD for television broadcast.
“The choice of Avid DS Nitris for the first two HD reality shows demonstrates the continuing momentum the system is gaining in primetime television – building on the fact that more debuting dramas in the 2003-2004 season were finished with Avid’s HD systems than with any other solution,” said Charlie Russell, senior manager of product marketing for Avid. “When it comes to reality TV, working in HD is particularly challenging because huge amounts of footage, sometimes tens of thousands of hours, must be culled down to a cohesive story by the editing team. Avid DS Nitris is perfect for this challenge because it offers extensive media management capabilities so that users can find any piece of media instantaneously, and allows them to tap into the widest range of creative editing and finishing capabilities imaginable, yet still work in real time – even when using high-bandwidth, HD media.”
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