The Mill creates ‘mini-me’ for Abbey

‘Plasma’ is the first spot in a new three-fold campaign from Abbey, created by The Mill.
An average 20-something guy walks into his living room to find a mini version of himself, wearing a T-shirt emblazoned with “My Money”, lazing on the sofa enjoying some gymnastics courtesy of a brand spanking new widescreen plasma TV. After evidence of further lavish purchases – a new watch and an Italian coffee maker – it becomes clear that this guy’s money is not working as hard as it should be. So a swift trip to Abbey ensues.
All three commercials in the campaign use the ‘mini-me’ gimmick. The effect was created by shooting the ‘adult’ actor amongst oversized props to create secondary passes of him looking small relative to his surroundings. These passes were then composited into the life-size shots so that big-me and mini-me appeared to interact. A child was used as a body-double for positioning reference in each life-size scene.
(GB)