Red Vision Creates New Campaign For Seven Seas

Red Vision, CGI and visual effects production company, will see its latest advertising campaign hit the screens this week.
Working with Principles Advertising Agency in Leeds and Commercials Unlimited in London, Red Vision has helped to create a new campaign for Seven Seas, the international healthcare company and a leading brand in cod liver oil capsules. The advertisement has been in production for two months and included shooting in Barcelona.
The Red Vision team involved in the campaign included JP Hersey, Creative Director; Jane Forsyth, Production Manager; Antony Carysforth, Technical Director and Graham Collier, Lead Animator Dave Mousley, Managing Director at Red Vision commented: "We have worked on a number of advertising campaigns in the past but the Seven Seas campaign is our biggest project to date.
“We are highly regarded as producers of buildings and battle reconstructions for documentaries, but we haven’t yet been commissioned to do a great many character animation. As such, we really wanted to show that we are as capable in this area as we are in the areas that we are already widely recognised for.”
JP Hersey, Creative Director at Red Vision added: "For the Seven Seas campaign the creative team had devised a scenario where a huge life like cod flew around and interacted with scenes of everyday activities and hobbies such as cycling and aerobics.
“Our approach from the outset was to create a model of stunning realism and detail which can stand up to repeated viewing and scrutiny.
“After taking hundreds of high resolution stills of a real cod we built numerous iterations in CGI using data from the shoot.
“The challenge was to create something that was both believable and pleasant to behold. We centred much of our efforts on developing attractive facial features and a pleasant colour way - in the end it had to be a hybrid between a biologically correct cod and a character that was to become the hero of the campaign.”
(DS)