PACE DEMONSTRATES NEW GAMES PLATFORM

PACE MICRO Technology have demonstrated the integration of Friendly Giants games onto their current generation cable home gateways.
The games, aimed at mainstream audiences, can provide broadcasters and operators with new content and revenue opportunities with little additional investment.
The games titles developed by Friendly Giants are ideally suited to the interactive digital TV environment as they have been designed to be appealing and easy to pick up. The games also have ‘depth of gameplay’, making them compelling content that will bring visitors back time and again. This is an attractive proposition for broadcasters and operators who want to drive maximum value from the digital TV platform they have invested in and already deployed.
Any Friendly Giants game can be integrated on the Pace home gateway. Games currently being demonstrated include ‘All Aliens Must Die’, ‘Snooker’ and ‘Blastian’. These games, as with all Friendly Giants games, can be individually branded for each operator and include billboards and advertising messages.
Tim Fern, Pace’s Chief Technology Officer said: “Games are proving to be attractive content on whatever technology platform they are deployed. This announcement is the result of a shared vision to exploit the best possible value from today’s technology platforms. As a result we can now deliver highly attractive games content through existing Pace home gateways, making digital TV services even more attractive to consumers.” (CD)