Brainstorm To Display Latest Innovations At NAB Show 2025

Brainstorm is set to showcase its latest innovations at NAB 2025.

Exhibiting at Booth #SL2716, Brainstorm will highlight its advancements in Virtual Production, Real-Time 3D Graphics, Newsroom Workflows, and Immersive Presentations.

A key highlight of Brainstorm's presence at NAB 2025 will be the public demonstration of Suite 6.2, the latest version of InfinitySet, Aston, and eStudio. This showcase will feature a data-driven, real-time augmented reality (AR) and virtual production weather show, powered by InfinitySet using Unreal Engine 5. With groundbreaking features like multiple scene management, talent tele-transportation, and hyper-realistic, in-context AR graphics, this demonstration will illustrate how InfinitySet seamlessly integrates cutting-edge virtual production techniques. The entire show will be controlled by the presenter with a simple clicker, proving that even complex productions can be interactive and talent friendly.

Brainstorm's demo will leverage cameras mounted on XD Motion's robotic systems, a global leader in aerial filming and multi-dimensional tracking solutions. This collaboration will demonstrate a production environment that can be fully controlled from a production suite, ideal for setups with limited space or personnel. Additionally, the presentation will highlight InfinitySet’s raw power and optimised software, allowing a single workstation to manage virtual production across LED and chroma sets, handle multiple camera inputs, and incorporate real-time AR graphics. Features such as extra-render, set extension with colour-matching 3D LUTs, and immersive talent tele-transportation will showcase the power and efficiency of this technology.

Brainstorm is also excited to announce a shared booth with Accuweather, presenting the latest results of their partnership in next-generation, real-time 3D weather applications. As a result of this collaboration, Brainstorm's AstonWeather has been redesigned to integrate Accuweather's data for 2D, 3D, and AR visualisation, providing broadcasters with cutting-edge weather storytelling tools.

Recognising the crucial role of motion graphics in broadcast workflows, Brainstorm will demonstrate Aston’s capabilities in data-driven, in-context AR graphics. These graphics can be embedded into immersive virtual environments—including Unreal Engine (UE) scenes—where they interact seamlessly with on-air talent and the scene itself. Aston also enables multi-channel graphics and collaborative workflows, streamlining content creation for broadcast professionals.

For creating immersive presentations of any kind for corporate and education environments, Edison will demonstrate the latest developments in the Edison Ecosystem, including EdisonGO, a custom-built capture environment that provides video and tracking information from an iPad, or Edison OnCloud, a subscription-based web service that allows any user to create immersive presentations on the cloud.

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