S4C Teams Up With Media Cymru

S4C and Welsh media consortium Media Cymru have announced the most ambitious research and development project in S4C's history.

It will explore the future of S4C's audiences, its distribution and public service broadcast prominence in the digital age. The channel's ultimate aim is to ensure its Welsh-language content is easily discoverable in Wales and across the UK.

Working with Media Cymru, a Welsh consortium to supercharge media innovation, the project will significantly boost the channel's existing research, provide expert advice and investment in internal talent to help develop a robust, future-proof digital strategy.

The project will be led by Laura Franses, S4C's Director of Commercial Activities, in collaboration with Sarah Tierney of Tierney Consulting and Lydia Fairfax of Triple Crown Consulting.

In all, the project, entitled Transforming S4C's Digital Future and running until December 2025 will;

conduct targeted and S4C-specific audience and market research;
evaluate that research to develop and agree new roadmaps for future reach, and
explore partnerships to increase S4C's audience.

www.s4c.cymru/en