Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
12/02/2024
S4C Partners With Little Dot Studios
S4C and award-winning digital content studio and media network, Little Dot Studios, have announced a new partnership to bolster the public service media provider's YouTube offering (www.youtube.com/@S4C) and put Welsh content on the world stage.
A further departure from traditional broadcasting, the progressive move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government's Department of Culture, Media, and Sport to develop the provision on digital platforms.
Audiences can expect to be entertained by some of S4C's most popular brands and talent, such as the sofa stars of Gogglebocs Cymru (Gogglebox Wales), fire chef and award-winning presenter Chris ‘Flamebaster' Roberts' global adventures, bilingual prison drama Bariau and a YouTube-first series starring Wales footballer Oli Cooper and his partner Tanwen Cray.
S4C will collaborate with Little Dot Studios to establish innovative ways of engaging wider audiences, building on the success of its main YouTube channel which has seen a surge in engagement in recent years. The broadcaster's annual report for 2022/23 noted that the number of hours of S4C content watched on YouTube had almost doubled within a year.
With an increasing focus on digital-first audiences, the channel will continue to tap into cultural trends, world-class talent, major sporting events and more. Viewers will be able to discover a variety of content on the platform, including a bespoke bilingual series with YouTube stars Jon and Emilie James, whose videos documenting their mortgage-free project 'Camp Out West' have garnered millions of views, and exclusive interviews with high-profile figures from the likes of Donald Trump to Wrexham A.F.C. co-owners, Ryan Reynolds and Rob McElhenney.
Chris 'Flamebaster' Roberts, who scooped Best Presenter at both BAFTA Cymru and RTS Cymru awards in 2022 and 2023 respectively, says:
"It's vitally important for S4C to be accessible to all and YouTube is a great way to connect with a new audience.
"We're proud of our heritage and language, and it's important for Welsh culture to be seen and heard around the globe.
"It's great to know that my content will be available to watch on S4C’s YouTube channel – it’s there for all the world to see!"
Founded in 2013, Little Dot Studios (an All3Media company) specialises in creating meaningful connections between premium content and digital audiences.
James Loveridge, Managing Director of Entertainment at Little Dot Studios said: "Our collaboration with S4C is focused on championing the broadcaster’s profound legacy in showcasing Welsh language and culture across global social platforms. Leveraging their extensive library of long-form, television-quality content, we anticipate a significant boost in engagement with diverse audiences, fostering increased watch-time and ultimately enhancing revenue for S4C."
A further departure from traditional broadcasting, the progressive move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government's Department of Culture, Media, and Sport to develop the provision on digital platforms.
Audiences can expect to be entertained by some of S4C's most popular brands and talent, such as the sofa stars of Gogglebocs Cymru (Gogglebox Wales), fire chef and award-winning presenter Chris ‘Flamebaster' Roberts' global adventures, bilingual prison drama Bariau and a YouTube-first series starring Wales footballer Oli Cooper and his partner Tanwen Cray.
S4C will collaborate with Little Dot Studios to establish innovative ways of engaging wider audiences, building on the success of its main YouTube channel which has seen a surge in engagement in recent years. The broadcaster's annual report for 2022/23 noted that the number of hours of S4C content watched on YouTube had almost doubled within a year.
With an increasing focus on digital-first audiences, the channel will continue to tap into cultural trends, world-class talent, major sporting events and more. Viewers will be able to discover a variety of content on the platform, including a bespoke bilingual series with YouTube stars Jon and Emilie James, whose videos documenting their mortgage-free project 'Camp Out West' have garnered millions of views, and exclusive interviews with high-profile figures from the likes of Donald Trump to Wrexham A.F.C. co-owners, Ryan Reynolds and Rob McElhenney.
Chris 'Flamebaster' Roberts, who scooped Best Presenter at both BAFTA Cymru and RTS Cymru awards in 2022 and 2023 respectively, says:
"It's vitally important for S4C to be accessible to all and YouTube is a great way to connect with a new audience.
"We're proud of our heritage and language, and it's important for Welsh culture to be seen and heard around the globe.
"It's great to know that my content will be available to watch on S4C’s YouTube channel – it’s there for all the world to see!"
Founded in 2013, Little Dot Studios (an All3Media company) specialises in creating meaningful connections between premium content and digital audiences.
James Loveridge, Managing Director of Entertainment at Little Dot Studios said: "Our collaboration with S4C is focused on championing the broadcaster’s profound legacy in showcasing Welsh language and culture across global social platforms. Leveraging their extensive library of long-form, television-quality content, we anticipate a significant boost in engagement with diverse audiences, fostering increased watch-time and ultimately enhancing revenue for S4C."
Top Related Stories
Click here for the latest broadcast news stories.
17/10/2006
BBC and S4C Join Forces For Welsh Viewers
The BBC Governors and the S4C Authority have announced a new strategic partnership for the development of programming and services for Welsh language
BBC and S4C Join Forces For Welsh Viewers
The BBC Governors and the S4C Authority have announced a new strategic partnership for the development of programming and services for Welsh language
27/10/2011
Patten Outlines Future Funds For S4C
The BBC Trust has revealed details of a new funding package being proposed for Welsh language station, S4C. The Trust published a letter from its Chai
Patten Outlines Future Funds For S4C
The BBC Trust has revealed details of a new funding package being proposed for Welsh language station, S4C. The Trust published a letter from its Chai
30/07/2024
Hugo Tomás Appointed Executive Producer, Non-Scripted Programmes, ITV Studios Iberia
Spanish Entertainment Executive, Hugo Tomás has been appointed Executive Producer, Non-Scripted Programmes, ITV Studios Iberia. He joins the company o
Hugo Tomás Appointed Executive Producer, Non-Scripted Programmes, ITV Studios Iberia
Spanish Entertainment Executive, Hugo Tomás has been appointed Executive Producer, Non-Scripted Programmes, ITV Studios Iberia. He joins the company o
26/07/2024
Blue Lucy Signs Multi-Year Contract With BBC Studios
Blue Lucy has signed a multi-year contract with BBC Studios, who will continue using its BLAM media management platform. The new contract is an extens
Blue Lucy Signs Multi-Year Contract With BBC Studios
Blue Lucy has signed a multi-year contract with BBC Studios, who will continue using its BLAM media management platform. The new contract is an extens
25/07/2024
ITV Studios Acquires Majority Stake In Hartswood Films
ITV Studios has acquired a majority stake in Hartswood Films, the multi-award-winning production company behind a raft of landmark scripted series, in
ITV Studios Acquires Majority Stake In Hartswood Films
ITV Studios has acquired a majority stake in Hartswood Films, the multi-award-winning production company behind a raft of landmark scripted series, in
15/07/2024
UK's Most Popular Radio Stations Moves To PMC Equipped Studios
After 18 years at Wogan House, BBC Radio 2 has moved back into the nearby BBC Broadcasting House, London, and is housed in new studios designed by spe
UK's Most Popular Radio Stations Moves To PMC Equipped Studios
After 18 years at Wogan House, BBC Radio 2 has moved back into the nearby BBC Broadcasting House, London, and is housed in new studios designed by spe
28/06/2001
S4C UNVEILS ANNUAL REPORT 2001
AN Oscar nomination, numerous other awards, and a boost in children’s programming output, were among the highlights of the year, noted by Chair of S4C
S4C UNVEILS ANNUAL REPORT 2001
AN Oscar nomination, numerous other awards, and a boost in children’s programming output, were among the highlights of the year, noted by Chair of S4C
07/09/2021
S4C Shows How To Harness The Power Of Digital Broadcasting
When it comes to reaching OTT and social media audiences, Welsh public broadcaster, S4C, is showing how to harness the power of digital broadcasting.
S4C Shows How To Harness The Power Of Digital Broadcasting
When it comes to reaching OTT and social media audiences, Welsh public broadcaster, S4C, is showing how to harness the power of digital broadcasting.
26/06/2024
Carousel Digital Signage Continues To Expand Its Content Creation Universe
Carousel Digital Signage continues to expand its content creation universe through native integrations with three of the most widely used software sol
Carousel Digital Signage Continues To Expand Its Content Creation Universe
Carousel Digital Signage continues to expand its content creation universe through native integrations with three of the most widely used software sol
07/06/2017
S4C Implements Storage Solution From Object Matrix
A digital content government platform by Object Matrix has been implemented by television channel S4C. S4C implemented MatrixStore, alongside 60 Terab
S4C Implements Storage Solution From Object Matrix
A digital content government platform by Object Matrix has been implemented by television channel S4C. S4C implemented MatrixStore, alongside 60 Terab
14/08/2001
S4C INTERNATIONAL SIGN DEAL WITH GRANADA ENTERPRISES
S4C INTERNATIONAL have signed an exclusive four-year deal with Granada Enterprises to sell all the channel's advertising and sponsorship airtime until
S4C INTERNATIONAL SIGN DEAL WITH GRANADA ENTERPRISES
S4C INTERNATIONAL have signed an exclusive four-year deal with Granada Enterprises to sell all the channel's advertising and sponsorship airtime until
07/08/2001
S4C AND RNID TO PROVIDE SUBTITLING SERVICE
S4C AND the Royal National Institute for Deaf people (RNID) have been working closely together with a view to providing the most comprehensive subtitl
S4C AND RNID TO PROVIDE SUBTITLING SERVICE
S4C AND the Royal National Institute for Deaf people (RNID) have been working closely together with a view to providing the most comprehensive subtitl
04/07/2002
S4C calls for more funding after posting annual figures
The Welsh national broadcaster S4C may be forced to cut output if their call for more government funding is not met following a less than buoyant annu
S4C calls for more funding after posting annual figures
The Welsh national broadcaster S4C may be forced to cut output if their call for more government funding is not met following a less than buoyant annu
17/10/2001
S4C WINS CHARTER MARK AWARD FOR SECOND TIME
S4C have retained their Charter Mark Award for excellence in public service for another three years. This year the Judging Panel concluded that S4C c
S4C WINS CHARTER MARK AWARD FOR SECOND TIME
S4C have retained their Charter Mark Award for excellence in public service for another three years. This year the Judging Panel concluded that S4C c
29/06/2001
S4C SCOOP THREE AWARDS AT PROMAX
NAKED WELSH flesh certainly took the eye of the adjudicators at the world PROMAX awards ceremony in Miami, Florida, as S4C won three silver awards in
S4C SCOOP THREE AWARDS AT PROMAX
NAKED WELSH flesh certainly took the eye of the adjudicators at the world PROMAX awards ceremony in Miami, Florida, as S4C won three silver awards in
