Mattel And ITV Announce New Game Show Pictionary

Mattel and ITV have announced a new game show Pictionary based on world's most popular drawing game.

The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.

Following a successful run and currently in its third season in the U.S. Pictionary will launch on ITV1 and ITVX at the end of this year. Based on Mattel’s popular board game of quick-fire sketches and hilarious guesses, Pictionary will follow the same rules as the familiar at-home game and will see two teams battle against each other. In the classic sketching and guessing game Mel Giedroyc will be joined by two celebrity team captains who will lead their teams of contestants. Their mission is to draw images to match a word or phrase from a specific category and the teammates will have to guess correctly to score. The show proves you don’t have to be an artist to draw and in fact, if you can't draw, it makes it even funnier! With the chance to win an incredible prize, the stakes are high.

The show will launch in December with a Christmas special and then series one will include a run of 24 episodes.

Pictionary is a Whisper North production for ITV.

The series has been commissioned by Katie Rawcliffe, Director of Entertainment & Daytime Commissioning, ITV and Leanne Clarke, Assistant Commissioner, ITV. The Executive Producers are Kerri Reid and Tom McLennan from Whisper North, who also produce the current UK versions of Jeopardy! and Wheel of Fortune on ITV.

www.itv.com