Interactive Game Show Commissioned In India

An exciting interactive game show format from ITV Studios is proving popular after landing a new commission in India.

'The Big Picture', which has already found networks in the Netherlands, Turkey, Portugal and Thailand, sees viewers tested with a series of picture-based questions, with people at home working with one studio participant to win a cash prize. It has been picked up by Viacom18 Media Pvt. Ltd and will be broadcast on Colors TV, the #2 channel in India.

Its debut season will see Bollywood star Ranveer Singh as host of the show with local producing credit from Banijay Asia.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: "At COLORS, it has been our constant endeavour to tread beyond the conventional to provide premium variety content. With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows - 'The Big Picture'. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh."

Ayesha Surty, SVP licensing at Global Entertainment, ITV Studios added: "We're thrilled to have this exciting format in India following other ITV Studios formats like 'The Voice' and 'I'm A Celebrity.. Get Me Out Of Here'. 'The Big Picture' brings in viewers from home as active participants and sees a return to 'feel good television', enhancing family viewing. We couldn't have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh, to bring alive this highly energetic and enthralling show."