Disguise Drives TUDN's Virtual Sports Coverage

Disguise, the leader in real-time production technology, along with services division Meptik, collaborated with Spanish-speaking sports network TUDN, during the 2024 Paris Olympics, to deliver cutting-edge virtual production for the Paris Olympics. This new collaboration came after a successful partnership during the recent Copa America football championship, which incorporated high-quality visual backgrounds and animations into its studio environment to enhance viewer engagement.

Based in Mexico City, TUDN's virtual studio sets have been designed by Disguise's Emmy-award-winning creative services team, Meptik, a leading creator of innovative visual experiences for virtual and extended reality production. These include real-time data-driven AR graphics, dynamic real-time content and sponsor integration capabilities. They were created using Unreal Engine, real-time mapping technology and other visual tools, with studio camera tracking delivered by stYpe.

For the Paris Olympics, viewers were presented with virtual twin flyovers, including the Louvre Museum to Arc de Triomphe, via Place de la Concorde, Grand Palais to Tour Eiffel, via Invalides, Sacré Coeur to Stade de France and the Pantheon to Notre Dame. For TUDN's Copa America coverage, Meptik created digital versions of South Beach with the Miami skyline, Metlife Stadium with the Manhattan skyline, and NRG Stadium with downtown Houston, Texas. These virtual location flyover animations increase the audience engagement and quality of graphics content delivery during the sports production. The flyovers not only served as a transition to different segments of the show but also as a way to display important information as engaging AR graphic elements placed across the city and event locations.

"The quality of the virtual animations and studio environment helps transport the audience to these locations during the event by immersing them in a virtual experience that entertains and informs," commented Meptik's Chief Creative Officer Miguelangel Yabrudes. "This has played an important role in enhancing TUDN's shows and coverage with high-quality visuals that would be extremely expensive and complicated to produce in real life."

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