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02/09/2024

farmerswife Joins Forces With Octopus Newsroom

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Big changes are on the way for broadcasting workflows as farmerswife, a pioneer in resource scheduling and project management, joins forces with Octopus Newsroom, a global leader in news and content production.

This partnership, still in full swing since it began last year, is exactly what newsrooms need right now. Together, they're actively working on innovative solutions that promise to take their collaboration—and the efficiency of newsroom operations—to new heights.

The latest integration addresses key challenges in media operations by streamlining processes, reducing information overload, and empowering news teams. It improves data transfer efficiency, cutting down on unnecessary communication and better managing information flow. News teams can now specify event requests directly, ensuring accuracy from the start. The integration also provides analytics on journalist activities, helping to refine work patterns and boost efficiency. Additionally, equipment logging is simplified with detailed tracking, ensuring smooth and seamless operations.

"We're thrilled to partner with farmerswife to streamline and enhance news teams' daily workflows. Discover the power of this collaboration at IBC this year—visit the Octopus booth 6.C12 to explore our integration and exciting new Octopus innovations, including a no-code workflow designer, seamless desktop-to-web collaboration, cutting-edge AI capabilities, and more. Together with farmerswife, our combined solution gives you complete control over
your TV and radio news station," said Milan Varga, Product Manager at Octopus Newsroom.

This partnership combines the strengths of farmerswife and Octopus Newsroom, setting a new standard for managing projects from start to finish with ease. farmerswife has been hard at work enhancing their products to better serve teams. At IBC, the'’ll showcase the latest updates to Cirkus, including automated workflows and public requests, which make team collaboration smoother than ever. Additionally, the newly launched farmerswife 7.1 brings significant upgrades to equipment tracking, management tools, and budgeting, further streamlining operations.

"With clients actively looking for an alternative to ScheduALL, leading to a renewed focus on innovation within the broadcast and newsroom sectors. We saw this as the perfect moment to elevate our approach. That's why we teamed up with Octopus Newsroom a year ago—to introduce revolutionary workflows that are already making a significant impact in the industry. And we can't wait to discuss our future plans for this partnership at IBC," said Stephen
Elliott, CEO of farmerswife.

Don’t miss out on these groundbreaking innovations at IBC 2024! Visit farmerswife at stand 6C24 to see how this partnership is shaping the future of broadcasting.

farmerswife.com
VMI.TV Ltd

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