Mill ‘Mountain’ awarded Cannes Lion Grand Prix

The Mill production Playstation ‘Mountain’ has been honoured with arguably the most prestigious prize in advertising, the Cannes Lions Grand Prix.
According to the 22-strong judging panel, Mountain was rewarded with the top prize in recognition of “simplicity of idea and magnitude of execution.” The Mill helped such magnitude of execution by creating 146,000 digital people to form the eponymous – and now famous – mountain.
“The ad’s success stems from a strong team,” said TBWA’s TV producer, Kate Hitchings. “Everyone from client, agency, production company and facility house gave it their all. The Mill was an integral part of the production; the end result wouldn’t have been the same without them.”
The Mill provided visual effects for many other Cannes Lions winners including a gold for Lynx ‘Getting Dressed’ and bronzes for Nike ‘The Other Game’ and three TBS commercials completed at The Mill New York – ‘Name’, ‘Wings’ and ‘Strange Fruit’.
(GB)